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FashionAgent US

Sales & Marketing Agency for Fashion Designers

FashionAgent US

Sales & Marketing Agency for Fashion Designers

The Agency

Entrust the management of your sales force to Fashion Agent, you will gain time and efficiency, reduce your costs and you will activate a better response to your business sales development needs.

You can focus on the creation / design of the collections in which you must spend most of your time, while keeping control of business objectives and market information.

Fashion Agent is composed of a team of professionals in the fashion/luxury industry and that are specialists in the development of strategies, marketing activities but also experts in negotiation, in all brands segment: Couture, Ready to wear (Women and Men), Swimwear / Beachwear, Accessories and Design…

site my fashion agent

The Agency

Entrust the management of your sales force to Fashion Agent, you will gain time and efficiency, reduce your costs and you will activate a better response to your business sales development needs.

You can focus on the creation / design of the collections in which you must spend most of your time, while keeping control of business objectives and market information.

Fashion Agent is composed of a team of professionals in the fashion/luxury industry and that are specialists in the development of strategies, marketing activities but also experts in negotiation, in all brands segment: Couture, Ready to wear (Women and Men), Swimwear / Beachwear, Accessories and Design…

site my fashion agent
marc-merklen

Us

Marc Merklen founded Fashion Agent, after a dynamic career, rich in multiple experiments. Fashion Editor of the Palace Magazine and fashion journalist: City magazine, Joyce, Globe … He was distributor / importer of the biggest luxury brands in Central America, then back in Paris, Sales Manager with young designers (women and men ready to wear and fashion accessories).

By taking stock of its real field experience, Marc Merklen observed that young designer brands are often fragile financially and that their cash remains particularly tensed. For a young brand, recruiting full-time fashion sales staff is therefore a heavy burden: the creation of Fashion Agent seemed obvious.

For more than fifteen years in the world of fashion and luxury, Marc Merklen has acquired major know-how, a strong knowledge on the field (stores) and a large buyer’s address book, constantly updated (department stores, boutiques, concept stores and e-commerce website …) in France and International. Our database of buyers counts over 15.500 high-end buyers in the world.

 

Us

marc-merklen

Marc Merklen founded Fashion Agent, after a dynamic career, rich in multiple experiments. Fashion Editor of the Palace Magazine and fashion journalist: City magazine, Joyce, Globe … He was distributor / importer of the biggest luxury brands in Central America, then back in Paris, Sales Manager with young designers (women and men ready to wear and fashion accessories).

By taking stock of its real field experience, Marc Merklen observed that young designer brands are often fragile financially and that their cash remains particularly tensed. For a young brand, recruiting full-time fashion sales staff is therefore a heavy burden: the creation of Fashion Agent seemed obvious.

For more than fifteen years in the world of fashion and luxury, Marc Merklen has acquired major know-how, a strong knowledge on the field (stores) and a large buyer’s address book, constantly updated (department stores, boutiques, concept stores and e-commerce website …) in France and International. Our database of buyers counts over 15.500 high-end buyers in the world.

Our references

A full range of Services

My Fashion Agent cover the role of an external sales agent, being the link between designers and buyers. Our mission is to provide you with all the commercial support you need in order to focus on creation. We ensure you a targeted prospection action and a visibility with our portfolio of French buyers and with our important data base of international buyers/retailers.

FASHION-AGENT-MISSAY

My Fashion Agent is the Agency for International Sales development of young brands/designers.

My Fashion Agent is the Agency for International Sales development of young brands/designers.

FASHION AGENT PROVIDES THE FOLLOWING SERVICES:

Our solutions

Our solutions

We define with your brand the commercial strategy to be implemented,
the commercial action planto be implemented over a minimum period
from 1 season/ 1 collection to a full year/ 2 collections

1 . With exclusivity

We develop your brand for one of the universes: Women/Men/Accessories/Jewelry
and targeted to the selected points of sale.

2 . Without exclusivity

We present your brand with other brands from the same universe: Women/Men/Accessories/jewelry, to the targeted points of sale.

STRATEGY
A
Short-term

We determine with your brand the actions to be carried out (selection of buyer contacts by mailing (follow-up), on a maximum of 5 trade shows) over a minimum period from 2 up to 6 months, i.e. for 1 season / 1 collection.

STRATEGY 
B
Mid-term

We draw up specifications and a global action plan including all the missions to be carried out (buyer contacts, prospecting actions, trade shows, showroom presentations, including the aid / grants option for your brand). For a Collaboration from 6 up to 12 months, i.e. for 2 seasons.

STRATEGY
C
Tailor made

We prospect for your brand alone (exclusivity possible) or for a pool of an appropriate mix of brands, on each segment (women / men or accessories) targeted to international points of sale. Our main asset is the organization of ephemeral showrooms, trade missions, with major focus on international markets, for several brands with shared participation costs.

La Plage Miami

Each year during the Swim Week, we produce a 4 days long high-end swimwear and beachwear boutique tradeshow in Miami, where some major swim week events are held. Displaying innovative and premium International brands in the swimwear, beachwear, cruise and summer ready to wear and accessories segments (towels, shoes, hats…).

Before Covid -19,The Swim Week Miami hosted more than 5,000 buyers from 15 different countries. We give attendees the opportunity to experience our brands like they’re in a special event and create a heightened shopping experience. 

showroom maimi 2019 2

La Plage Miami

Each year during the Swim Week, we produce a 4 days long high-end swimwear and beachwear boutique tradeshow in Miami, where some major swim week events are held. Displaying innovative and premium International brands in the swimwear, beachwear, cruise and summer ready to wear and accessories segments (towels, shoes, hats…).

Before Covid-19, The Swim Week  hosted more than 5,000 buyers from 15 different countries. We give attendees the opportunity to experience our brands like they’re in a special event and create a heightened shopping experience. 

showroom maimi 2019 2

Contact us

Contact us

+33 (0)9 51 09 55 55
+33 (0)9 51 09 55 55
info@myfashionagent.com
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+33 (0)9 51 09 55 55
+33 (0)9 51 09 55 55
info@myfashionagent.com
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Fashion Agent © 2019 – Legal Terms

Fashion Agent © 2019 – Legal Terms