Fashion Agent – Agence Marketing et Commerciale des créateurs de mode

Sales & Marketing Agency for Fashion Designers

The Agency

Entrust the management of your sales force to Fashion Agent, you will gain time and efficiency, reduce your costs and you will activate a better response to your business sales development needs.

You can focus on the creation / design of the collections in which you must spend most of your time, while keeping control of business objectives and market information.

Fashion Agent is composed of a team of professionals in the fashion/luxury industry and that are specialists in the development of strategies, marketing activities but also experts in negotiation, in all brands segment: Couture, Ready to wear (Women and Men), Swimwear / Beachwear, Accessories and Design…

The Agency

Entrust the management of your sales force to Fashion Agent, you will gain time and efficiency, reduce your costs and you will activate a better response to your business sales development needs.

You can focus on the creation / design of the collections in which you must spend most of your time, while keeping control of business objectives and market information.

IN THE PRESS

Us

Marc Merklen founded Fashion Agent, after a dynamic career, rich in multiple experiments. Fashion Editor of the Palace Magazine and fashion journalist: City magazine, Joyce, Globe … He was distributor / importer of the biggest luxury brands in Central America, then back in Paris, Sales Manager with young designers (women and men ready to wear and fashion accessories).

By taking stock of its real field experience, Marc Merklen observed that young designer brands are often fragile financially and that their cash remains particularly tensed. For a young brand, recruiting full-time fashion sales staff is therefore a heavy burden: the creation of Fashion Agent seemed obvious.

For more than fifteen years in the world of fashion and luxury, Marc Merklen has acquired major know-how, a strong knowledge on the field (stores) and a large buyer’s address book, constantly updated (department stores, boutiques, concept stores and e-commerce website …) in France and International. Our database of buyers counts over 15.500 high-end buyers in the world.

Us

Our references

A full range of Services

My Fashion Agent cover the role of an external sales agent, being the link between designers and buyers. Our mission is to provide you with all the commercial support you need in order to focus on creation. We ensure you a targeted prospection action and a visibility with our portfolio of French buyers and with our important data base of international buyers/retailers.

My Fashion Agent is the Agency for International Sales development of young brands/designers.

FASHION AGENT PROVIDES THE FOLLOWING SERVICES:

Negotiation of the referencing of your collections

Pricing conditions, premium stores locations, promotional operations…

Sales administration and commercial follow-up (verification of orders sent by each creator / deposit requests / management of restocking / sales follow-up by store) Customer development and loyalty (sales, post sales follow-up, prospecting missions).
Commercial support

Production and organization of a showroom (New-York, Paris …) so that the entire ephemeral structure of the showroom is operational and effective: booking models, catering production, general coordination, selection of providers.

Create/Supervise look books, catalogues, brochures also model castings and photo shoots of your collections. Selection of photographers, bloggers, celebrities.

Define the general terms and conditions of sales (GTC), pricing positioning, and all documents facilitating your incorporation with multi-brand shops and distribution retailers (specialized retailers and department stores: for example, Le Bon Marché, Galeries Lafayette, Printemps en France).
On-Field information

Provide feed backs and all information on your collections mentioned by buyers/press, but also about the competitors, and especially on the evolution of the market, adaptation of your collections according to the targeted markets.
Fashion Week

Advices on the organization of your booth during Fashion Weeks, presence of our team on your booth, organization and production of showrooms (Women/Men).

Government Financing Files (France)

Filling the forms for state grants and funding (if applicable), which your company could be beneficiary for international trade missions (French companies only).
Organization of commercial and promotional events

Pop-Up Stores in France and everywhere in the world with our Fashion Agent Showroom Miami (Swim Week) for example.
Define a marketing strategy

Branding. Define the sales strategy and target the premium points of sale.

Define the commercial strategy adapted to the brand and its development in France or on international markets.

Targeting customers linked to your image / market segment / sales niche.
Tradeshows

Define the commercial strategy adapted to the brand and its development with the selection of dynamic and adapted markets for each brand.

Choice of international tradeshows, negotiation with tradeshow producers for booth location, participations in major trade fairs in France and abroad.

Search and select your international sales agents.
The institutions

Maintain strong relations with institutions (Federation of Ready-to-wear or Trade Union Chamber and other Institutions…) or with the press.

Our solutions

We define with your brand the commercial strategy to be implemented,
the commercial action planto be implemented over a minimum period
from 1 season/ 1 collection to a full year/ 2 collections

1 . With exclusivity

We develop your brand for one of the universes: Women/Men/Accessories/Jewelry
and targeted to the selected points of sale.

2 . Without exclusivity

We present your brand with other brands from the same universe: Women/Men/Accessories/jewelry, to the targeted points of sale.

STRATEGY
A
Short-term

We determine with your brand the actions to be carried out (selection of buyer contacts by mailing (follow-up), on a maximum of 5 trade shows) over a minimum period from 2 up to 6 months, i.e. for 1 season / 1 collection.

From 15.000 € excl. tax

STRATEGY
B
Mid-term

We draw up specifications and a global action plan including all the missions to be carried out (buyer contacts, prospecting actions, trade shows, showroom presentations, including the aid / grants option for your brand). For a Collaboration from 6 up to 12 months, i.e. for 2 seasons.

From 29.800 € excl. tax

STRATEGY
C
Tailor made

We prospect for your brand alone (exclusivity possible) or for a pool of an appropriate mix of brands, on each segment (women / men or accessories) targeted to international points of sale. Our main asset is the organization of ephemeral showrooms, trade missions, with major focus on international markets, for several brands with shared participation costs.

From 4.500 € excl. tax