Fashion Agent – Agence Marketing et Commerciale des créateurs de mode

Sales & Marketing Agency for Fashion Designers

The Agency

Entrust the management of your sales force to Fashion Agent, you will gain time and efficiency, reduce your costs and you will activate a better response to your business sales development needs.

You can focus on the creation / design of the collections in which you must spend most of your time, while keeping control of business objectives and market information.

Fashion Agent is composed of a team of professionals in the fashion/luxury industry and that are specialists in the development of strategies, marketing activities but also experts in negotiation, in all brands segment: Couture, Ready to wear (Women and Men), Swimwear / Beachwear, Accessories and Design…

The Agency

Entrust the management of your sales force to Fashion Agent, you will gain time and efficiency, reduce your costs and you will activate a better response to your business sales development needs.

You can focus on the creation / design of the collections in which you must spend most of your time, while keeping control of business objectives and market information.

IN THE PRESS:

Us

Marc Merklen founded Fashion Agent, after a dynamic career, rich in multiple experiments. Fashion Editor of the Palace Magazine and fashion journalist: City magazine, Joyce, Globe … He was distributor / importer of the biggest luxury brands in Central America, then back in Paris, Sales Manager with young designers (women and men ready to wear and fashion accessories).

By taking stock of its real field experience, Marc Merklen observed that young designer brands are often fragile financially and that their cash remains particularly tensed. For a young brand, recruiting full-time fashion sales staff is therefore a heavy burden: the creation of Fashion Agent seemed obvious.

For more than fifteen years in the world of fashion and luxury, Marc Merklen has acquired major know-how, a strong knowledge on the field (stores) and a large buyer’s address book, constantly updated (department stores, boutiques, concept stores and e-commerce website …) in France and International. Our database of buyers counts over 15.500 high-end buyers in the world.

Us

Our references

A full range of Services

My Fashion Agent cover the role of an external sales agent, being the link between designers and buyers. Our mission is to provide you with all the commercial support you need in order to focus on creation. We ensure you a targeted prospection action and a visibility with our portfolio of French buyers and with our important data base of international buyers/retailers.

My Fashion Agent is the Agency for International Sales development of young brands/designers.

FASHION AGENT PROVIDES THE FOLLOWING SERVICES:

Negotiation of the referencing of your collections
Commercial support

Production and organization of a showroom (New-York, Paris …) so that the entire ephemeral structure of the showroom is operational and effective: booking models, catering production, general coordination, selection of providers.

Create/Supervise look books, catalogues, brochures also model castings and photo shoots of your collections. Selection of photographers, bloggers, celebrities.

Define the general terms and conditions of sales (GTC), pricing positioning, and all documents facilitating your incorporation with multi-brand shops and distribution retailers (specialized retailers and department stores: for example, Le Bon Marché, Galeries Lafayette, Printemps en France).
On-Field information
Fashion Week

Government Financing Files (France)
Organization of commercial and promotional events
Define a marketing strategy
Tradeshows
The institutions

Our solutions

We define with your brand the commercial strategy to be implemented,
the commercial action planto be implemented over a minimum period
from 1 season/ 1 collection to a full year/ 2 collections

1 . With exclusivity

We develop your brand for one of the universes: Women/Men/Accessories/Jewelry
and targeted to the selected points of sale.

2 . Without exclusivity

We present your brand with other brands from the same universe: Women/Men/Accessories/jewelry, to the targeted points of sale.

STRATEGY
A
Short-term

We determine with your brand the actions to be carried out (selection of buyer contacts by mailing (follow-up), on a maximum of 5 trade shows) over a minimum period from 2 up to 6 months, i.e. for 1 season / 1 collection.

From 15.000 € excl. tax

STRATEGY
B
Mid-term

We draw up specifications and a global action plan including all the missions to be carried out (buyer contacts, prospecting actions, trade shows, showroom presentations, including the aid / grants option for your brand). For a Collaboration from 6 up to 12 months, i.e. for 2 seasons.

From 22.500 € excl. tax

STRATEGY
C
Tailor made

We prospect for your brand alone (exclusivity possible) or for a pool of an appropriate mix of brands, on each segment (women / men or accessories) targeted to international points of sale. Our main asset is the organization of ephemeral showrooms, trade missions, with major focus on international markets, for several brands with shared participation costs.

From 4.500 € excl. tax

La Plage Miami

Each year during the Swim Week, we produce a 4 days long high-end swimwear and beachwear showroom in Miami, where some major swim week events are held. Displaying innovative and premium International brands in the swimwear, beachwear, cruise and summer ready to wear and accessories segments (towels, shoes, hats…).

This event welcomes more than 5,000 buyers from 15 different countries. We give attendees the opportunity to experience our brands like they’re in a special event and create a heightened shopping experience.

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